Restaurant Press Releases Can Increase Sales in Your Business
Restaurant Press releases can do a lot of good for a business. But perhaps the benefits business owners may love the most is that they can increase the sales in any business. And that’s the main reason why so many business owners invest in them.
So how can press releases do this?
They do it by allowing businesses to promote their new products and new services offered. By simply getting the word out, which is something that is so hard for businesses to do, that alone can increase sales and get more business through the door.
But that’s not all press releases can do, either. Press releases can be used to announce successes the business has recently achieved. Maybe a business received an award or was noticed by a respected industry association. Maybe they recently embarked on a new technological development or joined with another prominent company to better serve their customers. All of these are great things businesses should want their customers to know about.
Because when progress is made within a company, that company is then automatically elevated in the minds of the customers. If a business is getting rewarded, it must have done something really great and know its stuff. If a business is a leader in their field when it comes to new technology, they must be the experts and be better able to serve their customers.
All of these benefits translate into new customers for the business. After all, the better a business is for the customer, the more customers will want to use that business. And that is always good news for both the business owners and the customers. A winning combination for all parties involved, and all thanks to a simple press release!
Restaurant Press Releases Can Bring More Traffic to Your Website
One of the little-known benefits of press releases is that they can help businesses get more traffic to their website. And while many business owners will embark on press release marketing for many different reasons, they may be surprised to find that traffic to their website also gets a boost.
This is because, in every press release, one or two links to a company’s blog or website can be included. And if the press release is very interesting, and the business knows how to establish themselves as an authority and provide useful, helpful content within the press release, customers will want to learn more. When their interest is piqued, they could very well then click on the link to learn more about the company or the product or service they offer.
But it’s important that business owners understand that they must be careful when inserting links to their website or blog into their press releases. This is because Google, the biggest search engine in the world and the most likely get a press release the most amount of views, will penalize shady tactics in which business owners are simply placing link after link in their press release.
Instead, inserting links within the contact information fields, or ending the press release content with one simple link after including “Learn more here” will be very effective. Google will not penalize such links, and both new and existing customers will flock to those one or two links.
Business owners try many different tactics to get more customers to their site including optimizing their website and blog with SEO tactics, including keywords, descriptions, and meta tags. Press releases are definitely not a reason to stop using those strategies, but they can definitely give them a very big boost!
Get More Organic Traffic By Optimizing Your Restaurant Press Releases
Do a quick Google search on how to increase SEO, search engine optimization, techniques on your website, and you’ll find a whole slew of websites and links that will tell you how to do just that. There are many different ways a business can increase its SEO efforts, but creating a press release may just be one of the best ways.
This is because press releases can be optimized just like the content on a website or blog is. A press release can include valuable keywords or keyword phrases that are picked up by the search engines any time a user searches for those same words or phrases.
Press releases can also include metadata for titles and descriptions, which also helps it get picked up by the search engines. This metadata is used to entice people to click on your link and get more organic traffic to your website. It’s also used by Google and other search engines to understand what your page is about. And because press releases are released online, they can also include these, too.
When those press releases are optimized for SEO, they then climb higher in the search engines. And the company’s blog and website that publish the press release may also climb in those search engine result rankings, too.
Increasing organic traffic to their website or blog is something all business owners want to do. The more traffic that’s coming to a site, the more word is getting out about that business, and the product or service they offer. And perhaps best of all, getting organic traffic is absolutely free. All it takes is some strategizing and determining what SEO tactics to start including, and where to include them. Spreading the word for free? That’s something any business owner can get behind!
Restaurant Press Releases Make Archiving Easy!
Ask anyone in any business to dig through their archives, and you’ll likely be met with some reluctance. And perhaps your own business has a stack of archives that you dread having to go through at any time. Even when archives are kept digitally on a computer, it can be difficult to find that exact thing you need at the exact time you need it. But, press releases can change that. With press releases, you just need to keep one folder on your computer, transfer all press releases to that folder, and find whatever you need in just one click.
By doing so, you’ll quickly be able to see at a glance, all the events and activities your business has embarked on in the past. And that’s important, because sometimes you may want to revisit those events and let customers know about them.
And there are many times when business owners want their customers to know about events that happened in the past! Maybe you want to release a campaign outlining the history of your company. Or maybe you just want your customers to look back on the grand opening as you get ready for your business’ first anniversary. There are many times when you may want to take a look back, and press releases can help you do it.
So forget about using that search function on your computer until it’s burnt out. And forget about sorting through all those archives that are down in the basement. Just start releasing press releases and then when you need to reach back into your company’s history, you’ll have everything you need at your fingertips.
Restaurant Press Releases Can Follow Your Customers Wherever They Go
Did you know that 80 percent of all Internet users today own a smartphone? And that Google drives 96 percent of mobile search traffic? Or that over 50 percent of smartphone users grab their smartphone immediately after waking up? Why are these stats important, and what do they have to do with the press releases your company should be releasing?
The stats are important because business owners need to know that their customers are going mobile. And it’s not a trend that’s going to slow down any time soon. Most businesses think that this only concerns them when it comes to their website and blog. And still many business owners don’t bother to make their website or blog mobile-friendly. Not only does that get their page ranking docked with the search engines, but it also means that customers can’t properly view it when they’re on their devices.
But if company’s just issue a press release, they’ll reap all the benefits of mobile usage by their customers regardless of the mobile status of their website. Because Google is optimized to perform well on mobile devices, as are the PR distributors that release the press releases. So when a press release is created and viewed on these devices, business owners can still reap all the benefits.
That’s not to say that business owners who don’t have a mobile-friendly website and/or blog shouldn’t try to make it mobile-friendly by the time their press release is published. Ideally, links will be included in the press release to both of those sites, and if the press release is done well, customers will likely click on those links. And sending them to a mobile-friendly site will definitely be helpful for the customer.
But press releases can definitely be an added boost to any business’ mobile efforts, particularly those that haven’t delved into the mobile-friendly world yet.